Establishment of international sales manager and increase of incoming orders

Sales management, sales consulting


  • Mechanical engineering – presses and press tools
  • 6,500 employees, 500 of them in the business unit


  • Business unit had received small international orders from the Group
  • Task: Attend to international market and win new customers


  • Analyze market potential, develop and implement sales strategies
  • Further development of business area planning
  • Expansion of international sales to automotive OEMs, particularly China and the USA
  • Establishment and maintenance of contacts to decision makers on an international level
  • Coaching of the sales team
  • Developed new international customer in the USA; first major international project in cold forming; successfully completed ongoing order with customer in China