Establishment of international sales manager and increase of incoming orders

Client:

• Mechanical engineering – presses and press tools
• 6,500 employees, 500 of them in the business unit

Situation:

• Business unit had received small international orders from the Group
• Task: Attend to international market and win new customers

Results:

• Analyze market potential, develop and implement sales strategies
• Further development of business area planning
• Expansion of international sales to automotive OEMs, particularly China and the USA
• Establishment and maintenance of contacts to decision makers on an international level
• Coaching of the sales team
• Developed new international customer in the USA; first major international project in cold forming; successfully completed ongoing order with customer in China