Management and reorganization of sales

Client:

• Special purpose machinery manufacture – high-quality processing machines for industry and trade
• 150 employees

Situation:

• Two of the three sales managers had left the company and the departure of the 3rd sales manager was already certain
• Task: Attend to the international market and safeguard incoming orders and turnover

Results:

• Analysis and optimization of commercial business and direct sales
• Development and implementation of sales strategies
• Expansion of international sales to key customers, particularly Europe
• Coaching of the new sales managers
• Achievement of the planned order intake and turnover
• Motivation of the temporarily small sales team
• Implementation of new employees into the newly aligned sales team