Management and reorganization of sales

Management of international sales, consulting sales


  • Special purpose machinery manufacture – high-quality processing machines for industry and trade
  • 150 employees


  • Two of the three sales managers had left the company and the departure of the 3rd sales manager was already certain
  • Task: Attend to the international market and safeguard incoming orders and turnover


  • Analysis and optimization of commercial business and direct sales
  • Development and implementation of sales strategies
  • Expansion of international sales to key customers, particularly Europe
  • Coaching of the new sales managers
  • Achievement of the planned order intake and turnover
  • Motivation of the temporarily small sales team
  • Implementation of new employees into the newly aligned sales team