Reactive sales vs agile international sales

International sales management, sales consulting


  • Special purpose machinery manufacture – high-quality processing machines for industry and trade
  • 150 employees


  • Rather passive sales via long-term dealers and regular customers
  • Task: Establishing active and agile international sales


  • Accompanied final introduction of CRM system in sales
  • Planning and participating in international trade shows, in-house shows, and demonstrations to generate leads
  • Close coordination with key customers, dealers, and potential customers for qualified leads
  • Introduction of project-related meetings to develop leads
  • Introduction of a milestone-oriented sales process